"Ladies' Day... when the women, like angels, look sweetly divine." The quote from a poem by an anonymous author in 1823 (describing the 3rd day of races at Ascot), is penned as the 'official' start of the 'Ladies Day' tradition at Ascot and subsequently many other racecourses across the world.
And although Ascot doesn't officially market this date as a 'Ladies Day', nor does it technically acknowledge or reward those best dressed on the day, both of these elements have become a popular event and attraction at many other a race venue. In fact, claiming the title of 'Best Dressed' at one of these events, has the potential to pay out significant rewards; with winners at Chester winning prizes equivalent to £10k!
So with such lucrative prizes up for grabs, finding the perfect outfit for the occasion that not only makes you feel good but also stands out from the crowd, is unsurprisingly a popular need for all those attending a 'Ladies Day' event. And with this comes the danger of a one off, frivolous purchase which leaves you significantly out of pocket, and with an outfit that either sits in your wardrobe unworn again or worst yet, ends up immediately in a waste pile.
But thankfully, as the negative impact of these one off fashion purchases are increasingly put under the microscope, it's refreshing to see that organisers of 'Ladies Day' events are recognising this and doing their bit to encourage more sustainable choices; with the likes of large popular venues, such as Aintree, introducing a category specifically dedicated to 'Most Sustainably Dressed'. Even those winning the mainstream best dressed awards are standing out for making more sustainable choices - the winner of Chester races donned a £25 dress bought second hand from Vinted.
And so yet again, here presents another occasion in your diary where rental is a perfect fit and could be the dark horse needed to get you to the finish line of winning best dressed. Gain access to a fantastic outfit (including the perfect race ready headwear), at a lower rental price point and with the benefit of returning after this one off wear... and then get ready to claim your prize for not only best dressed, but savviest shopper and doing your bit for the planet. A true winner.
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